Global Premium Hotel Limited

Download the Prospectus here

Global Premium Hotel Limited

Offer Price: $0.26
Offer Size: 450m new shares
Public Tranche – 13m shares
Placement Tranche – 437m shares
NAV per share (post-IPO): S$0.2897
Historical PE: 7.5x (FY10)
Market Cap (post-IPO): S$260m
Open: 19 Apr 2012
Close: 24 Apr 2012, 12.00 noon
Trading: 26 Apr 2012, 9.00 a.m. (on “ready” basis)

Global Premium Hotel Limited operate one of Singapore’s largest 

chains of hotels with 23 hotels, of which 22 are operated under our 

“Fragrance” brand and one hotel under the “Parc Sovereign” brand. 

GPH provide economy-tier and mid-tier class of accommodation with

1,738 rooms in Singapore and own all our hotels save for Fragrance

Hotel – Elegance. As at 31 October 2011, the market value of all the

22 hotels which GPH own amounted to S$747.6 million.

The company is principally engaged in the business of developing and

operating economy-tier to mid-tier class hotels. The established track 

record  and reputation of providing affordable accommodation has led to

“Fragrance” brand of hotels becoming well recognised in the local 

and regional hospitality industry. Most of the hotel property assets and

 hotel operations are strategically located in the city or city-fringe areas.

Over 85% of the 22 hotels owned are on freehold land. The hotels are

fairly new, with half being in operation for five years or less.

The company will raise about S$112.1 million from the listing
of shares and they will use the net proceeds as followed:

(a) approximately S$75 million will be Partial repayment of the 

Purchase Consideration
(b) approximately S$30 million will be Development and expansion of

 hotel business and operations in Singapore and overseas
(c) approximately S$7 million will be Working capital purposes

Global Premium Hotel Limited is actually a spin-off from its parent,

Fragrance Group which is also listed in SGX and will remain as the

major shareholder after the listing. The company intend to distribute 

at least eighty per cent. (80%) of net profit after tax to Shareholders

for FY2012, as they wish to reward our Shareholders for participating in

our Group’s growth. According to Euromonitor International:
i) Singapore’s inbound tourist arrivals are expected to increase by 2.7% p.a.

during 2011-2015 to reach 21.9m trips by 2015; and
ii) Retail value of Singapore hotel accommodation is expected to increase

by 50% from an est. S$4b in 2011 to S$6b in 2015
According to the Singapore Tourism Board, for the first two months of this 

year, the Revenue per Available Room (RevPAR) of Singapore hotels has

increased by 19% YoY to S$225, according to the Singapore Tourism Board.

The hotel chain has grown over the years, with 5-year CAGR of 13.9%

 and 10.9% for the number of hotels and rooms respectively. It also 

achieved growth in the average occupancy rate from 76.9% to 89.4% 

between 2008 and 2010. GPH’s revenue for FY10 was S$44.2m, 

demonstrating a 2-year CAGR of 9.4%. 9M11 revenue was at S$38.9m, 

up 20% YoY. GPH’s gross profit margins for FY10 (ended Dec 2010) and 

9M11 were both at 88.3%. Net profit margins for FY10 and 9M11 were 44.9%

 and 44.5% respectively.

It is very interesting to know that the company is actually listed at a discount

to its NAV and not like many others listed at a huge premium over it.
Although it can be deduced that most of the company's asset are the hotels
and the land it owned and so it is subjected to varied valuation at different time,
but I still like the fact that we are getting the stock at a discount right now. 
Also, another thing worth mentioning is the average price that the major 
shareholder Fragance Group actually "paid" for the share at 25cts and we as
a new shareholders can get the share at 26cts. That is only a single cent above
the major shareholder and this will also provide a good support to the share price.  

Just for comparison purpose, Bumitama's post-IPO NAV is 32.9cts and the 

new shareholder are paying 74.5cts which is a premium of 56%. The major

shareholder's average price per share are 4 and 2.6cts respectively and

the public pay the IPO price of 74.5cts

Civmec listed at 40cts and its post-IPO NAV is 12.7cts The major shareholders

pay as low as 4cts to a high of 23.4cts for the shares and public pay 40cts.

Get the picture?

When I look at the not-final prospectus in the comment stage, I wasn't really 

impressed by what I read and thought of giving the IPO a miss. But I was wrong, 

when I read the final prospectus again, I was sold and I believe that this a great

opportunity to own a stock that is likely to grow with the nation's progress and 

the influx of tourists and foreigners. With 13 million shares for public application,

the chances of getting the share is reasonably high and I will "show-hand" to

apply for it. If I manage to win the lucky draw, I will hold the stock for a 50-100%

profits considering the dividend and capital appreciation. 

Take note that I am not saying that the stock will surge 50-100% on its debut but

I will keep the stock until that level. This is just my view but I believe that given 

its business potential and prospect, it is a future take-over target, and I totally 

won't be surprise if it happen this way. But this is just my crystal-ball reading, 

so take it with a pinch of salt.

Source: Global Premium Hotel Limited IPO Prospectus, IPO Fact Sheet
by OCBC